Community builders · 4 min read

Start a community people want to return to

Define a clear purpose, explain the rules and make your first group useful from day one.

Make the promise specific

Give your group a name and description that explain who it serves and what belongs there. A campus group might cover announcements and student questions; a hobby group might focus on recommendations and discussions. Avoid promising coverage or response times you cannot maintain.

Choose access and posting settings carefully

Decide whether people should join freely or request access to a private group. Then decide whether every member can post or only admins. An announcement channel and a discussion group serve different needs. Explain your choice in the description so new members know what to expect.

Prepare a useful starting point

Add a welcome message, a few relevant resources and clear rules before inviting people. Give source links for information that members need to verify. If you enable TopChat updates, describe the kind of information you want the service to find and publish. Review the resulting content for relevance.

Build habits rather than volume

Ask a useful question, keep important information current and respond to early members. Consistent relevance is more valuable than filling the group with repeated links. Report spam, respect other communities’ promotion rules and invite people because the group meets a need they have expressed.

Put it into practice.

Find a relevant group → Open deadline planner ↗